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Mall of the Emirates and Kempinski Hotel raises AED105,000 for Emirates Red Crescent


Dubai, UAE, December 21, 2017 – Majid Al Futtaim and Kempinski Hotel Mall of the Emirates raised a total of AED105,000 for the Emirates Red Crescent this weekend at the 12th Annual Stollen Charity Cake Sale.

Under the leadership of Sudqi Naddaf, Executive Chef at Kempinski Hotel Mall of the Emirates, a team of 30 chefs spent weeks preparing and baking around the clock to create the famous German fruitcake. All proceeds from the sale will go to the Emirates Red Crescent and will be used to provide essential support promoting humanitarian work on both domestic and international levels.

On December 8th the team volunteers from Mall of Emirates and Kempinski Hotel Mall of the Emirates sold every slice of cake at the much-loved family event with festive entertainment and a special visit from Santa kicking off the holiday season at Mall of the Emirates.

Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim - Properties said, “Mall of the Emirates’ #bakeasmile is a great campaign that enables people to give back to the community while celebrating the holiday season. The Annual Charity Cake Sale is a Mall of the Emirates tradition and a great moment in our festive calendar that visitors and staff look forward to every year. We would like to thank Kempinski Hotel Mall of the Emirates and their team of talented chefs, as well as our volunteers, who dedicated so much time and effort this weekend to raise funds for the Emirates Red Crescent.” 

Slim Zaiane, General Manager of Kempinski Hotel Mall of the Emirates said, “Since the Annual Stollen Charity Cake Sale began 12 years ago, it has become a major part of Dubai’s annual festivities. It is amazing to meet so many people coming back with their families year after year, as well as those who are experiencing the joy of the event for the first time. I am very proud of the amazing efforts of our chefs, who have been busy baking this mountain of festive cakes since November, and the 44 members of our team who volunteered their time to help us set a new record for the length of cake sold and, more importantly, money raised in support of a great cause.”