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Weber Shandwick MENA won the coveted Agency of the Year award.

Middle East Public Relations Awards (MEPRA) announces winners of its 2017 awards

December 14, 2017 Dubai, United Arab Emirates: The region’s public relations industry gathered last night in Dubai to celebrate the 9th annual Middle East Public Relations Association Awards,

Weber Shandwick MENA won the coveted Agency of the Year award. INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group won the Best Integrated Campaign of the year for the "Together for a world first" campaign, while Etihad Airways won the In-House Team of the YearOverall, 58 campaigns and individuals won for their creativity, innovation and execution, with Hill and Knowlton, Four Communications Group and Memac Ogilvy and other agencies wining multiple categories.

A record-breaking 229 awards entries were submitted for this year’s MEPRA Awards from across the region.The entries were judged by a 30-strong independent jury of the leading regional agency and in-house public relations professionals and global industry figures including Toby Gregory from Godolphin and Bashar Al Kadhi from Hill+Knowlton Strategies.The jury selected winners that demonstrated excellence in strategic approach, research, planning, creative tactics and evaluation.

“Each year the quality of MEPRA Awards entries gets more impressive, making the task of the jury tougher and demonstrating the progress of our regional public relations industry. Winners can be proud that they have delivered work that is amongst the world’s best in our profession.” Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications, said: “The MEPRA Awards were established nine years ago to drive excellence in the region’s public relations industry and celebrate our best work. I am sure the achievements of this year’s winners will encourage everyone in our industry to deliver great work that contributes to the growth of regional organisations and economies and strengthens the role of public relations in the Middle East. I congratulate them.” 

The full list of winners and highly commended campaigns is below:


Gold winner

Silver winner

Bronze winner








Agency of the year

Weber Shandwick MENA

Best Integrated Campaign

INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group

"Together for a world first"

JLL with Four Communications Group

“Alternative Thinking”

ASDA'A Burson-Marsteller

The Middle East: A Region Divided - The Ninth Annual ASDA'A Burson-Marsteller Arab Youth Survey 2017

Best Launch Live Event/Stunt

INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group

"Unleash Your Potential"


A tower of chocolate with LG Dual Cool

Hill+Knowlton Strategies

HSBC Rock the World of Golf

Best Use of Sponsorship

Matrix PR

Himalaya Arabs Got Talent Sponsorship

BPG Cohn  & Wolfe

UniteFor Campaign by BPG Cohn &Wolfe

Memac Ogilvy PR -Dubai

Potatoes On Mars

Best Use of Traditional Media Relations (Consumer/Trade)


Monte-Carlo: Modern Glamour for the Middle Eastern Millennial

Brazen PR

Brazen Gets Behind the Wheel with Careem

Memac Ogilvy PR-Lebanon

UNICEF-Back to School- Ana Hader (I am present)

Best Use of Digital PR


DMCC - Made for Trade Live

Weber Shandwick MENA

United States Agency for International Development (USAID) - Our hands tell a story

Cicero & Bernay PR

Deliveroo - Max of Arabia

Best Use of Influencers

Hill+Knowlton Strategies

#MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa


Own the sky - on your way to Manchester and back

Action Global Communications

Fairy Platinum dishwasher tablets launch

Business to Business


Boom Supersonic: Heralding the Jet Age


Oracle VAT Campaign

BPG Cohn & Wolfe

Booz Allen Hamilton MENA

Consumer Goods

INFINITI Middle East with Four Communications Group

"Born to Challenge"

Hill+Knowlton Strategies

#Feelthefloatride - Reebok

Hill+Knowlton Strategies

#MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa

Consumer Services

Memac Ogilvy PR -Dubai

Huawei FUT BOT

Rove Hotels with Four Communications Group

Happiness without Borders

BPG Cohn & Wolfe ‘Travel to Embrace Similarities and Explore Differences’

Corporate Reputation & Image

Weber Shandwick MENA

First Abu Dhabi Bank - Day One Launch and Brand Unveil

ASDA'A Burson-Marsteller

‘The Middle East: A Region Divided’ - The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017

Memac Ogilvy PR -Dubai

Lenovo Hadia Time

Crisis Communications

Weber Shandwick MENA

McDonald’s Kuwait - Beef Nation





Internal Communications

Dolphin Energy

The CORE Project

Abu Dhabi Media with Four Communications Group

“The Gatherings” A revitalised take on employee engagement


The Majid Al Futtaim Communities Manifesto

Financial Communications

Impact Porter Novelli

Wills & Probate Registry - Take Care of Tomorrow

Weber Shandwick MENA

Dubai Gold and Commodities Exchange (DGCX) – The Exchange with the Midas Touch

ASDA'A Burson-Marsteller

Emirates NBD : #TogetherLimitless

Government Communications & Public Affairs

ENEC with Four Communications Group

Powering-up the nation, Ensuring a positive reception of civil nuclear energy within the UAE


The Mohamed Bin Zayed Majlis for Future Generations

Cicero & Bernay PR

Dubai Culture- Etihad Museum


Memac Ogilvy PR-Dubai

Potatoes on Mars

Memac Ogilvy PR-Dubai

Lifebuoy - Handle on Hygiene

Weber Shandwick MENA

Children's National - Drawing New Frontiers

Social Responsibility & Environmental PR

Weber Shandwick MENA

Children's National - A Very Special Place

Abdul Latif Jameel Motors

Abdul Latif Jameel Road Traffic Safety Initiative

BPG Cohn & Wolfe

UniteFor Campaign by BPG Cohn&Wolfe

In-House Team of the Year

Etihad Airways

Young Communicator (Agency)

Winner: David Willett - Weber Shandwick MENA

Highly Commended: Angelina Hedra - Weber Shandwick MENA

Young Communicator (Corporate Side)

Hanisha Lalwani - Marriott International